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13/12 Thursday 02:48AM

shop for groceries - far from the shop

The introduction of online shopping for groceries have seen busy, busy people clicking products on the computer screen and waiting for their things to arrive at their door or picking the pre-packed items on their way home. It saves a lot of time on aisle-browsing and queueing at check-out counters. In the United Kingdom, one can shop online and collect their shopping at a drive-through.

UK's first drive-through supermarket was launched in August 2010.  The service, being tested at a Tesco Extra store in Baldock, Hertfordshire, allows customers to order their groceries online and pick them up at the supermarket without leaving their car. Staff will pack the shopping into the boot.  The Guardian reported that if the concept - which is aimed at customers who want the convenience of online shopping but don't have time to wait at home for their groceries to be delivered - was successful, it could be rolled out across the country. Online customers can choose the 'click and collect' option and book a two-hour collection slot. A flat £2 charge will apply instead of the sliding scale of home delivery charges, which begin at £3.

Tesco, one of the largest supermarket chains in the U.K., is always looking for ways to make life easier for customers and for busy mums in particular.  Earlier that year, in June, Tesco launched the self-collection option of 'click and collect' for shoppers who buy online and collect the groceries themselves. Tesco has taken that remote-control shopping concept further with the introduction of a Groceries iPhone App, so time-constraint shoppers can shop anywhere, anytime.  The iPhone App comes with a barcode scanner so shoppers can scan any grocery item and add it to a home delivery order instantly.  Tesco envisages that it will be particularly useful for those times when a customer tries a new food at a friend's house that they want to buy or a child has finished the last of their favourite yoghurt while out and about – a quick scan will see the item added to a shopping basket where it will remain until the customer is ready to checkout.

Tesco, known as Home Plus in Korea, ran a very innovative promotion which allowed shoppers to use their smartphone to scan QR codes on pictures of products stuck on advertisements along metro station platforms, like a virtual store. After completing a purchase, the groceries are then delivered to the buyer's home. During the period of the campaign, online sales increased 130% and registered users increased by 76%.

Will we see that in Brunei anytime soon?

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